Dealer Role

The Future of Electric Vehicles Part 2: Collective Efforts Needed to Break the Retail Bottleneck

By Eric Cahill and Tom Turrentine

Part 1 of this series examined recent ITS study findings in which plug-in electric vehicle (PEV) buyers rated dealers much lower in satisfaction with the purchase experience than buyers of conventional gas-powered vehicles. In Part 2, we consider how current laws intended to protect dealers and consumers may have the unintended effect of stymieing the retail innovation needed to sell more PEVs.